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Employees demand commitment to CSR

Employees demand commitment to CSR

November 2009 - Nearly half (47%) of UK employees consider Corporate Social Responsibility (CSR) as an important feature when looking for a prospective employer, according to our latest research.

However, the overwhelming majority of workers in the study (83%) said that their employers lacked a genuine commitment to it with one in ten (11%) employers totally ignoring CSR, while more than a quarter (28%) view it largely as a box ticking exercise.

More than any other age group, it is those in the 25-34 yrs - Generation Y - for whom CSR is most important with 55% of them saying it heavily influences their opinion. However, they are also the age group least convinced by employers' CSR efforts, with 92% recognising a lack of genuine commitment from organisations.

Neil Wilson, managing director of Badenoch & Clark, comments "In an age of increasing consumer awareness, CSR is becoming a more important issue to people - particularly amongst the younger generation. "CSR can help significantly with recruitment, engagement and retention of employees which is why most large companies, and many smaller ones, claim to be firmly committed to it.

"Yet it goes beyond changing light bulbs and donating money to good causes at the end of the financial year. Instead, it is an ongoing responsibility that encourages open and transparent business practices that are based upon moral principles and respect for employees, communities and the environment.

"It seems that even where employers have caught onto the value of CSR many are falling at the first hurdle by failing to communicate and involve their staff in these initiatives. It shouldn't just be a box ticking exercise but embedded into an organisation's culture and business processes."