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What attracts about a new job?

July 2007 - We were eager to know what would attract those currently in employment to jump ship.

Unsurprisingly, the prospect of a higher salary came top of the list but employers may be surprised to see flexible working as the fourth most attractive overall.

Flexible working was the second most attractive element to female respondents but still important to 30% of male respondents. This reinforces other Badenoch < Clark research which revealed that despite the media focus on people with young families, flexible working is an aspiration for both the sexes and all ages.

Attraction All respondents Male respondents Female respondents
Higher salary 77% 78% 76%
Better benefits 46% 47% 46%
Better prospects 42% 41% 42%
Flexible working 41% 30% 48%
Change of career 25% 25% 25%
Better training and development 25% 23% 26%
New location 22% 23% 22%
Opportunity to travel 21% 25% 18%
A different boss or management style 15% 11% 17%
The prospect of making new friends 14% 12% 15%
Change of industry 13% 16% 12%

We found no evidence of respondents in London or the South East wishing to relocate to other parts of the country.