Motivation
April 2008 - What really motivates the average British office worker? We asked our April 2008 audience to tell us what's the main thing that gets them out of bed to go to work in the morning.
| All | 16-24 | 25-34 | 35-44 | 45-54 | 55+ | |
|---|---|---|---|---|---|---|
| Money - I am motivated by money and want to earn a lot more | 26.6% | 40.7% | 31.3% | 23.5% | 26.2% | 18.9% |
| Satisfaction - I enjoy the content of my job | 24.3% | 10.2% | 20.1% | 21.3% | 27.9% | 37.3% |
| Routine - I am just used to doing it, and it's what everyone else does | 19.7% | 13.6% | 16% | 23.2% | 21.4% | 18.3% |
| Sociability - I enjoy working with my colleagues | 12.3% | 16.9% | 11.7% | 14.4% | 8.8% | 14.2% |
| Debt - I have got a lot of money to pay off | 9.5% | 6.8% | 9.5% | 9.9% | 10% | 8.3% |
| Ambition - I have mapped out a career path and I want to achieve it | 4.2% | 1.7% | 3.3% | 3.7% | 5.1% | 1.8% |
| Fear - I am worried about losing my job | 3.6% | 1.7% | 3.3% | 3.7% | 5.1% | 1.8% |