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Motivation

April 2008 - What really motivates the average British office worker? We asked our April 2008 audience to tell us what's the main thing that gets them out of bed to go to work in the morning.

  All 16-24 25-34 35-44 45-54 55+
Money - I am motivated by money and want to earn a lot more 26.6% 40.7% 31.3% 23.5% 26.2% 18.9%
Satisfaction - I enjoy the content of my job 24.3% 10.2% 20.1% 21.3% 27.9% 37.3%
Routine - I am just used to doing it, and it's what everyone else does 19.7% 13.6% 16% 23.2% 21.4% 18.3%
Sociability - I enjoy working with my colleagues 12.3% 16.9% 11.7% 14.4% 8.8% 14.2%
Debt - I have got a lot of money to pay off 9.5% 6.8% 9.5% 9.9% 10% 8.3%
Ambition - I have mapped out a career path and I want to achieve it 4.2% 1.7% 3.3% 3.7% 5.1% 1.8%
Fear - I am worried about losing my job 3.6% 1.7% 3.3% 3.7% 5.1% 1.8%